InnerLink

Program Overview

To complement our accelerator based in NYC we have created Innerlink. Innerlink is a 10-week virtual accelerator program that allows established companies operating in well-defined but remote markets to stay close to home, while still taking advantage of Quake’s advisory network, sponsorship resources, and capital.  Teams also have the option to present at a public Demo Day featuring over 200 attendees.

- Access to over 200 top-tier mentors
- Weekly 1 on 1 meetings to review strategy
- A curated virtual resource guide and video library
- Virtual lectures and classes featuring market leading presenters
- Online pitch opportunities with leading investors
- Access to follow-on capital

What We Provide

  • Quality mentorship carefully selected to suit you and your company’s needs
  • Comprehensive strategic planning
  • A vast professional network you will have access to anytime, anywhere
  • Community forum of fellow startup founders
  • Feedback and guidance from industry professionals and experts
  • Invitation to exclusive Quake events (in-person or live streamed through a 360 wide-angle camera)
  • A vast professional network you will have access to anytime, anywhere
  • Strategic fundraising for follow-on capital

Curriculum Outline

Financial Skills

Learn how to build a financial model, value your company, find investors, and raise the right type of capital. Examine the many financing options available to get your new venture funded. Learn the basics of finance, valuations, dilution and non-dilutive funding sources. Understand capital structure for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. Understand the financial skills needed to help your business grow sustainably.

PR for startups

You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, which assets are useful for journalists, what not to do, and more.

Accounting

Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this class, you’ll be able to read the three most common financial statements: the income statement, balance sheet, and statement of cash flows.

Idea validation

Starting a new business begins with an idea that needs to evolve through experimentation, iteration and interactions with people. This class will give you the guidance and support to make your ‘great idea’ a reality. In addition to reviewing the core principles of entrepreneurship, this class will teach you the process of actively validating your idea in the market. We encourage you to identify and communicate good opportunities and to create and capture value from these opportunities. You’ll learn how to get feedback that systematically tests different parts of your business idea by interacting with potential customers, suppliers, partners and investors. Along the way, you will also become more confident in pitching your idea.

Competition, Intellectual Property, Technology Differentiation

One of the greatest challenges — and opportunities — faced by startup companies has to do with building the brand for their product or service, and distinguishing them from the host of established and emerging competitors.  Many entrepreneurs do not fully appreciate the importance and value of a great branding and differentiation strategy.  Instead, they believe — to paraphrase Ralph Waldo Emerson in the 19th century — “if you build a better mousetrap, the world will beat a path to your door.”  This is seldom the case, as the history of startup ventures is filled with examples of great businesses that failed for lack of a solid strategy to brand and differentiate themselves.

Market Validation

There are a lot reasons that business ideas don't get off the ground, or business startups don't make it over the long haul. But the biggest reason, is that people don't test to see whether customers even want their product or service. You will learn how to conduct valuable research and testing to make sure the market is available and ready for what your company offers.

Product Branding

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. You will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.

Soft Skills

Did you know that you can be one of the most brilliant minds in your field, but lack what it takes to become successful entrepreneurs? This is because in addition to needing hard skills (technical knowledge), you also need soft skills. If you don’t have these skills, you cannot successfully develop a business, work with others, or do many of the other tasks required when you own your own business. The six soft skills you need to learn are leadership, relationship building, empathy, public speaking, time management, and negotiation.

Business Models

An innovative product may be a feat of engineering, but that does not automatically turn it into a commercial success. What makes the difference between success in the lab and success in the marketplace is the business model. How will you create and deliver value for your customers? How will you extract some of that value for your organization? The business model encompasses your product or service, your customers, and the economic engine that will enable you to meet your profitability and growth objectives. Business model analysis is important for startups, new and established businesses which need to discover, defend or evolve their business models. This course introduces a structured way to think about, analyze, and develop a sound business model.

Growth Hacking

Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent.

Demo Day

This is the culmination of all of your long hours and late nights: The final pitch at Demo Day! This is your opportunity to present to a carefully selected audience of 200+ people. Companies, investors, mentors, and the entrepreneurial community all come together to review the progress that you have made and to celebrate your hard work.

Follow Up

Here, we will recap everything you have learned in our accelerator and assist you with the next step in your company’s path. From investor followup, to planning for the future needs of your company, you will be prepared to leave Quake and grow your business even further.

Mentorship

From not making certain business decisions to fostering certain relationships, a mentor can help guide you through your entrepreneurial journey. Mentors are incredibly valuable as they can lead you around common shortfalls, introduce you to people in their network within your space and, in turn, help you grow your business faster and more effectively. At Quake, you’ll have the liberty to choose who your mentors will be.

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