Recess delivers the power of online programmatic media planning and buying to the offline world of live events, experiential marketing and sampling. The company’s digital marketplace enables brands and agencies to discover, research, and book with thousands of event organizers, all in one place. In turn, advertisers are able to reach and acquire targeted customers via physical activations within the events, turn-key product sampling and digital code distribution, as well as through digital video ads on the jumbotron and targeted social media posts from event organizers. Recess early customers include Apple, Google, Square, Dentsu AegeisPepsi, Nestle, KIND, Red Bull, Viacom, KIND and more.
We've actually seen some big growth over the last month with contactless sampling events (the earliest of which are drive-in movies and concerts that have seen a huge resurgence lately as they are the only physical events happening during social distancing) adding over 1,300,000+ in new audience in May alone (previously we were added 30-50k per month).
While other incumbents in our space sit dormant, we are accelerating and hitting the gas by expanding our supply inventory outside of our initial GTM vertical of college events to meet the huge spike in advertiser demand for virtual and contactless events. Our goal is to get to 100M in audience size by the time traditional live events return.
Jack Shannon, CEO & Co-Founder; Deuce Thevenow, COO & Co-founder,
Marketplace with take rate between 30-80% depending on the inventory type purchased
Traction & Milestones
$700k in Revenue in 2019; 1.3M in new audience added in May post COVID-19
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