Sector
Sector
Junkless Foods
More and more mainstream parents have grown weary of the misleading health claims, empty calories and poor nutrition in mainstream packaged breakfast and snack foods. But Big Food hasn't been listening. Junkless answers the call with a line of better-for-you granola bars, marketed below the Junkless brand name, that satisfy mom’s desire for better nutrition / better ingredients while not sacrificing the taste and texture her kids love. After all, what good is a better-for-you snack if a child won’t eat it? Our mission is to create and promote on-the-go, low-sugar, plant-based, breakfast & snack foods that parents approve of and kids love while leading the way for improved nutrition for kids.
Ernie Pang, CEO / Founder (ernie@junklessfoods.com)
Larry Beyer, COO / Co-Founder (larry@junklessfoods.com)
Jim Swoboda, VP Customer Service / Co-Founder (jim@junklessfoods.com)
Jim Holton, VP Sales (jimh@junklessfoods.com)
Melissa Miller, CFO (melissa@junklessfoods.com)
Founders
DTC
Business Model
Traction & Milestones
Junkless launched in 2017 and generated $500,000 in revenue from a handful of grocery accounts. We doubled our business each of the succeeding 2 years, ending 2019 with $2 million in annual revenue. Our chewy granola bars are now carried in over 1200 large grocery chains such as Meijer, ShopRite, Hannaford, Food lion and Food City. In December, we will be adding all 420 Stop & Shop locations. In addition, Junkless is carried in select specialty stores and is available online on Amazon. Recent A.C. Nielsen data shows that for the 52 weeks ending February 29, 2020 (pre-COVID), in Meijer—the 7th largest grocery chain in the US—with only 4 SKUs and no display activity, no ads, and very limited social media activity, Junkless’s average shelf velocities were better than those of some big brands like Fiber One, Clif Kids, KIND, Jif and Made Good. Even better, our overall business is neck and neck with Kashi’s granola bar business. Nielsen data for ShopRite, the 8th largest grocery chain, tells a similar story.
Stage
In market, generating revenue.
Type of Round
Pre-Money Valuation
$6,000,000
Target Raise
$1,500,000
Type of Note
Convertible
Amount Left in Round
$1,500,000