Upside Health: Bringing Light to a Dark Place
November 10, 2018

More than 1 in 10 American adults experience chronic pain. Experts believe that chronic pain management should have a greater focus on treating the symptoms rather than the disease. This is where Upside Health comes in. With a highly integrated and smart user interface, their product, Ouchie, improves functional outcomes for health providers and chronic pain patients.

The innovative digital health company was founded by Rachel Trobman, an experienced digital and content producer. After successfully establishing and developing both a digital media company and a consulting agency, Rachel wanted to turn her attention to something more personal. Having understood pain from the perspective of both a patient and a caretaker, Rachel was uniquely positioned as she knew how to navigate the medical health system and recognised the value of support from other patients. Already being an influencer in the field of digital health solutions, Rachel began working on a scalable solution that would support both patients and caretakers. This led to Ouchie, a mobile solution for chronic pain management.

Along with Rachel, Upside Health’s co-founding team comprises of Jason Trobman, theChief Technical Officer, and Rachel Brandt, the Head of Product. Jason is an expert at scaling technology and creating robust solutions to complex data problems, and has led engineering teams at NYSE, American Media and DigitalPulp. On the other hand, Rachel B. has a strong background in e-commerce and digital media, and has led product teams at Jet, BuzzFeed and Rolex. All three of them are intensely passionate about digital accessibility and chronic pain management, having experienced this either directly or through family and friends. Their personal connection with the service fiercely differentiates UpsideHealth from other tech companies as it has propelled Ouchie to provide patients with an attentive and caring pocket-sized community. The team’s mantra, ‘Don’t hurt alone’ significantly influences the service’s model with Rachel B. stating that they “infuse this belief into everything they build”.

Ouchie not only supplies patients with a variety of clinically validated tools such as cognitive therapy and reward-based treatments, but also gives them a close-knit community. It helps patients gain an insight into their pain, connects them to others who are hurting, rewards them for micro-accomplishments and allows them to visualise their progress. Being a two-sided model, Ouchie also involves healthcare providers in this journey, enabling them to understand what patients are going through. Moreover, it offers multidisciplinary pain care at scale by providing a supportive environment and access to medication/healing content. The service is designed to be simple, fun, and easy to use, with the vision of being a place of positivity that many patients are in need of.  

Rachel and her team have really enjoyed being part of Quake’s latest cohort. They noted that Quake’s leaders have helped them see above the “ten-foot level” and focus on new areas of growth. The range of experts brought in by Quake also provided them with valuable insights on how to improve and expand their service, and these past few months have been extremely productive.

Enthusiastic and determined, the Upside Health team hopes to penetrate a large number of health systems and introduce Ouchie to many healthcare providers and patients in the next year. They also hope to fully integrate at least a dozen systems and remain personal even as their scale increases. Here at Quake, we look forward to seeing Upside Health’s service brighten the lives of thousands of chronic pain patients.

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