Have you ever wondered how the Mannequin Challenge went viral? Taylor Humphries, an accomplished writer and TV-show producer, decided to appease his curiosity and found the creator of the trend that had spread all the way to the White House. A statement attributed to Jay-Z, “We are the culture. We create the trends. Yet, we don’t get paid for it,” rang true then as much as it still does today. This statement affected Taylor to become aware of a market potential for a service which could both monetize social videos and ensure that brilliant voices of color were heard and included in market research. Ranked, was thus born.
With over 15 years of experience in the media industry, Taylor is the CEO of Ranked. His dynamic team only rivals the talent he brings. Michael Williams, the CFO, has worked at Warner Brothers for 20+ years. Greg Nason, the front-end developer, has led high-level campaigns and advertising departments at Phelps. Kat Fisher, the marketing and sales lead, has been with Viacom, Billboard and MySpace. Tatiana Camacho-Daniel, the design lead, was previously designing for Apple. John Leung, a front-end specialist, has worked at Saatchi & Saatchi and mentored other developers. And Joshua Johnson, the full-stack, iOS and Android developer, was part of the team that built the Verizon SmartCast app. With such a strong workforce, Ranked is primed to make its mark in the big data, B2B, social media and tech worlds. Its fun and easy-to-use interface has attracted over 300,000 users - the team’s driving force - as they work towards creating a platform where everyone’s voice, opinions and ideas can be heard and seen by the world.
Furthermore, the constantly evolving methods that are used to collect data, have established a solid base for Ranked. Their website and app enable users to both upload videos that can be ranked, along with the ability to rank all products and videos on a scale of 1 to 10. This “crowdsourcing” of opinions results in correlation modeling (predicting consumer behavior based on previous ranks and posts), as well as exponential revenue generation for partners through in-platform contests. Large brands and companies rely heavily on demographics and psychographics, which is the type of data that Ranked’s IP dives into and turns into ROI. The platform also thrives on healthy competition and has an upcoming contest and partnership with Gatorade, who will encourage users to upload their best “Gatorade Shower”, with the highest ranked video winning cash & prizes from Gatorade.
This enthusiastic power-team has found Quake Capital to be a huge emotional and financial support. Traveling weekly between LA and New York, Taylor noted how Quake’s leaders have been “hands-on coaches” who have helped the Ranked team better understand the business aspects, while also providing initial funding for Ranked. Quake’s guidance in effective business and consumer outreach has also been extremely valuable.
In the next year, the team hopes to have over 100 partners who not only engage in sales-boosting activations, but want to understand what their customers, audiences and fans are thinking, feeling and the who, what, why and how behind consumer engagement. Taylor did mention that a specific activation may lead up to and be revealed during the 2019 Super Bowl, so stay tuned. They anticipate user growth well into the millions, which will enable them to provide TV networks, studios, brands, big-box retailers, cloud service providers, CPG’s and more, with better, more accurate data. Their predictive analytics and correlation modeling will help anticipate consumer behavior and trends as well. Here at Quake, we are confident that Ranked will change the landscape of big data and social media, while simultaneously providing people with the chance to achieve their starry-eyed dreams.