In the startup world, we always hear about the struggle of a proper work-life balance. Often, it’s in reference to a young founder who is working 16 hours a day and struggling to make the time to see friends and family. However, an equally, if not more pressing, work-life balance issue stems from the growing number of parents in the workforce.
According to the Bureau of Labor Statistics, 96.8 percent of married couples with children had at least one employed parent and 61.1 percent had both parents employed. With the recent growth in women joining the labor force, these numbers are only getting higher, causing childcare to become a time-consuming problem for many families. Although incredibly meaningful and gratifying, taking care of a child often feels like a full-time job, and parents who would like to work as well don’t want to have to choose between risking poor performance in the workplace and caring for their children.
Events come up, nannies don’t show, and things that are out of your control just happen. Enter Nanno, the place to go for childcare when you need it. Founded by two working moms in complementary fields, Nanno aims to relieve you of the stress of finding a replacement when your usual nanny calls in sick hours before the conference you have to attend. Liz Oertle founded this company with fellow mom and neighbor, Desi McAdam. Liz provides legal expertise, having been a lawyer for the past 10 years, and Desi is a software developer with over 17 years of experience. (Side note and fun fact: Desi founded an organization called DevChix in the early 2000s that aims to create a fun and safe space for women software developers to connect and now has over 2100 active members!) Nanno aims to be your go-to app for childcare, serving as a marketplace for parents to find qualified, background-checked caretakers, even in last-minute situations.
It’s clear to see how the Nanno team works so well. Liz and Desi are both extremely qualified in their respective fields, and make a point to bring on other equally qualified team members with differing areas of expertise. Each woman holds the other accountable and is a master of multitasking (one of the many hard skills learned from being a mom). Their daughters are great friends and their husbands are huge supporters of the work they do. With such strong backgrounds and industry experience gained from being moms themselves, Liz and Desi understand the importance of making Nanno the safest way to find and contact nannies. Whether you are a working parent or not, this fast-growing company is one to watch.