Dripkit Coffee is no stranger to having articles written about them; they’ve gained a following in publications like Tech Insider, Elle, Business Insider, Mashable, Inc. and many more. It’s no surprise why this company has garnered such a viral following; they’ve successfully mastered the millennial market by incorporating quality, affordability, and on-the-go accessibility into a traditionally high-maintenance product: pour-over coffee. The Dripkit is a single-use, self-contained, pocket-sized packet with pre-ground and pre-measured coffee; just pour hot water over the packet and you’ll have a cup of fresh coffee in 90 seconds. With a feature on the Kickstarter homepage as a top new product, Dripkit has amassed a solid following since its launch in July 2017.
Behind every great company is an even more impressive team. Dripkit was founded by two lovely co-founders, Kara Cohen and Ilana Kruger. The story of how they met is just as interesting, fun, and quirky as the dynamics of their friendship. Kara answered Ilana’s Craigslist ad for a roommate and had to answer an important background check question: “If you were a Disney character, who would you be?” In response, Kara replied with “I’d be the Genie, because you’ll never have a friend like me.” Beyond the cleverness of the response, Ilana chose Kara because she was the only woman who selected a character who was not a princess. This story paints an accurate picture of what Kara and Ilana are like in real life - funny, clever, and always thinking outside the box.
Ilana and Kara are the perfect fit for a millennial-focused company-- both are millennials themselves, and both have the experience needed to build a company that can successfully penetrate a niche market. Kara’s background is heavily marketing focused, with experience working at various ad agencies, HBO, Gap, and more. Ilana, on the other hand, is experienced in creative management with previous gigs in retail and developing online campaigns for wholesale luxury brands. The idea for Dripkit came when Kara, an avid coffee drinker, realized she was spending 20 minutes at a time going out of her office, down the street, around the block, and lining up for 15 min to get a cup of coffee from La Colombe. It was worth it for the quality and taste, but like any entrepreneur, Kara wasn’t happy with settling for how things were. She enlisted Ilana’s help and believes that without her business partner’s vision for a large-scale company that caters to consumers around the world, Dripkit would still be just an idea in the head of an impassioned coffee drinker.
When asked about their journeys as female founders, Kara told us that the one tip she would share is to “trust your gut.” As new founders, Kara and Ilana have had to navigate through countless meetings with people telling them what to do and when to do it, but these opinions are always different; at the end of the day, it is best to rely on your own instincts. Another rule they go by is the David Cohen Rule. Also known as the DCR, it is a rule coined by Kara’s father stating that every time they finish a meeting, they must not talk about the meeting until they’re out the door and halfway down the block. So the next time you walk by two girls chanting “DCR, DCR, DCR” while walking down the street, it’s probably Kara and Ilana coming out of a meeting, waiting to celebrate yet another great success.
Want to learn more or get some of Dripkit’s amazing coffee for yourself? Check them out at dripkit.coffee.