Cartogram: Mapping the Future
May 5, 2017

With only four weeks left until the end of our first accelerator program, Quake will wrap up its Spring 2017 startup highlight series by featuring Cartogram, an indoor mapping system fueled by proprietary technology built on top of Google Maps.

Kansas native Will Clausen, Cartogram’s CEO and founder, showed his entrepreneurial spirit from a young age, naming Bill Gates as an early source of inspiration. Before attending the University of Kansas, Will sold credit cards and romance novels over the phone, which jumpstarted his career in sales. After graduating with a concentration in Computer Science, Clausen worked for HP, Samsung and, most recently, Microsoft Research. With a unique blend of sales and engineering experience, Clausen has developed Cartogram to its impressive current stage. At his side is Washington-born Davis Johnson, who has over 10 years of outside sales experience and has been on the Cartogram team leading business development efforts since 2016.

Cartogram’s proprietary technology solves the common problem of getting lost indoors, whether you’re in a mall, music venue, stadium or hospital. Quake asked what keeps the Cartogram team motivated as they disrupt the world of consumer-oriented technology. Clausen cited their recent successes with clients: “One hundred out of one hundred people choose Cartogram over our competitors. Yes, really. Also, don't forget, that there can be only one IndoorMaps.com. We are not just an indoor maps company. We are the indoor maps company.”

Despite its already impressive track record, Cartogram has a long list of objectives for the coming year. The company, Clausen told us, will “move into [its] remaining target markets, including hospitals, convention centers, fire & security, and hospitality,” to achieve its “initial strategy of landing at least one key customer for each market. We will continue to see exponential revenue growth into 2018.” We’re excited to watch that happen.

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