Entrepreneurial Leadership @ NYU

Our one week class taught by renowned NYU professors will teach you how to identify market opportunities and to efficiently launch your product. Learn from the best in the greatest city on earth.

Learn how to think like a seasoned entrepreneur

Whether you are a corporate executive or aspiring entrepreneur, you need disruptive thinking and entrepreneurial skills to compete in the ever-changing global environment. We've partnered with NYU's prestigious Stern School of Business to deliver the best entrepreneurial education possible. Executives increase their entrepreneurial capacities to identify opportunities within already existing corporations, institutions, and regions. Aspiring entrepreneurs succeed through cutting edge academic classes and integration with the NYC startup ecosystem.

Work on Real Ideas

Specially designed team projects give hands on, practical experience developing a business plan. Teams explore the value of their products, identify market segments, design a sound business model, set a price frame work and more.

Network in NYC

You'll get to network with some of the biggest names in the NYC startup scene as well as like-minded, entrepreneurial, highly achieved classmates.Leveraging their expertise will allow you to take your ideas further than you thought possible. Receive invitations to attend exclusive investor conferences, trade shows and Demo Days, giving you access to new innovation applicable to your industry.

Disrupt Your Industry

Identify opportunities ripe for disruption. Generate commercial insights that lead to compelling, new product offerings while reducing risks. Develop transformative, value-enhancing business models that break industry orthodoxies

Application Deadline

November 10th, 2017

Program Dates

Janaury 22nd to January 26th

Located in New York City


Day 1

Company Visits
Design Research & CustomerEmpathy (Pt. 1)
Design Research &Customer Empathy (Pt. 2)
Business Model Fundamentals
Value Propositions
Team Working Sessions

Day 2

Registration and Breakfast
What is Disruptive Thinking?
Team Introductions & Formation
Surfacing Clichés
Crafting a Disruptive Hypothesis
Generating a Disruptive Idea
Reception & Dinner

Day 3

Welcome & Overview
Concept Testing and Prototyping
Depart for Company Visits
Company Visits
Team Working Sessions

Day 4

Welcome & Overview
Go-to-Market Planning
Revenue Models & Pricing
Pitch Workshop
Team Working Sessions

Day 5

Welcome & Overview
Final Presentations with Judges (Group 1)
Final Presentations with Judges (Group 2)
Lunch – Keynote Speaker
Awarding of Certificates

The Faculty

Cynthia Franklin

Cynthia Franklin is the senior associate director for the Leonard N. Stern School's W.R. Berkley Innovation Lab at New York University. There she oversees the development and implementation of various initiatives that nurture entrepreneurial talent at NYU. Each year, the Berkley Innovation Lab serves hundreds of students, alums and other aspiring entrepreneurs through its venture competitions (which awards more than $300,000 in cash and services), venture mentor network, conferences, speaker series and technical assistance programs.Cynthia is also the instructor for Strategic Steps for Growth, an innovative nine-month management development program designed for CEOs of high-potential minority and women owned businesses and offered by the New York City Department of Small Business Services in partnership with the Berkley Innovation Lab. By completion of the program in 2011, companies in the founding class had secured millions in new government contracts and new financing, and created dozens of new jobs.

Luke Williams

Luke Williams joined New York University Stern School of Business in September 2012 as Executive Director of the W.R. Berkley Innovation Lab and Clinical Associate Professor of Marketing and Entrepreneurship. He was previously an adjunct professor. Professor Williams is also a Fellow at frog design. Professor Williams is a leading consultant, educator and speaker specializing in disruptive innovation. He is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business. For more than a decade, he has worked internationally with industry leaders such as American Express, GE, Sony, Crocs, Virgin, Disney and Hewlett-Packard to develop new products, services and brands. Professor Williams has been invited to speak worldwide, and his views have been featured in Bloomberg Businessweek and Fast Company and on National Public Radio (NPR).

Rajesh Bilimoria

Rajesh thrives on the intersection of ideas and is a firm believer in interdisciplinary thinking as a key lever for innovation, and his career has focused on innovation and new product development in several contexts. In both his teaching and consulting work, Rajesh integrates a collaborative spirit with a broad perspective, drawing from his diverse sector experience and interdisciplinary training that spans engineering, design, and business strategy. He currently teaches innovation and human-centered design as an adjunct faculty member at NYU’s Stern School of Business and Parsons School of Design (The New School), and has delivered guest lectures centered on innovation and product development at Harvard Business School, Columbia Business School and Northwestern University. Rajesh’s research areas are focused on corporate innovation strategy and the intersection of innovation and society.

Jeffrey Carr

Jeff Carr joined New York University Stern School of Business in September 2007, and is now a Clinical Professor of Marketing and Entrepreneurship. Jeff teaches Strategic Marketing, Marketing Management and Planning, and Entrepreneurial Marketing. He is also executive director of NYU Stern’s newly-formed Fashion Lab. Jeff is also an entrepreneur and marketing consultant with clients worldwide in the manufacturing and service industries. Consulting and lecturing extensively in the Europe, Asia, Africa, and the U.S., he has completed consulting projects and delivered executive development programs for Booz Allen Hamilton, IBM, General Electric, Pfizer, Kodak, Time Inc., and Unilever, among others.

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